How SEO Friendly Is Your Site

The internet has become the epicenter for just about all publicity and news-based information nowadays, and many companies and businesses have developed their own website in which they use to educate and draw in new traffic with clients. Running your own website, however, involves a lot of planning and branding in order for it to run smoothly and be effective in what it was built for. If you search for your company’s website or for it’s related functions and skills, you want it to be functionable and appear as a top result in search engines.

Design and content are very important for your site to be SEO (search engine optimization) friendly. Keywords, phrases, and images should be significant as they are indexed by search engines. You want to make sure you are targeting the correct audience and that your company (which will be represented by your website) is not lost in the sauce. Let’s face it: when searching for something online, we pretty much disregard anything that does not fall onto the first page of results. You want to be sure that your page falls in this category as you must make yourself a target on the internet for search engines.

Branding is also important as relevant title tags will help draw in attention and make your site stand out. The homepage of your website should be like the headline to a newspaper—by first glance, readers will want to open up, explore, and take a closer look to see just exactly what your company or practice is all about. You also want to create a positive reaction with the reader in hopes of forming a new relationship between client and business. The title should be descriptive and as attention-grabbing as possible. Remember, you do not want to be lost in the sauce.
If you focus in on these key elements, you will be sure to keep your site SEO friendly and will continue to drive in new traffic and clients on the regular and help to grow and maintain your business relationships.
Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.

How to Write SEO Friendly Blogs

Writing is a skill and writing blogs is no different. It’s easy to keep it interesting and fun, but not so easy to get the most attention for it.  Many bloggers write without utilizing the full potential of their blogs. Making your blog search engine friendly is crucial. It is an important tactic for marketers but it can be hard to master. Writing an SEO friendly blog can be an intimidating task to conquer, but there are a few tips and tricks to keep in mind when writing to make the most of your blog.

 You should always do your research before you write. Discovering what you want to write about helps the planning process go a lot faster and easier. Keyword research is crucial if you want to optimize the sight of your page. Finding relevant keywords you can continuously use throughout can only help, and there are even a few online databases that can help find you relevant words to incorporate into your writing.

Once you have done your research on the topic, utilize the appropriate keywords. Using a word once isn’t going to increase your SEO. Carefully placing the keywords in the text in the right places will have the most impact for search engine who are searching for said topic. A few places to throw in your keywords are the title, headings, introductory sentence, conclusion paragraph, and anywhere else you see fit. Be careful to not overdue and confuse the reader.

Word count is crucial if you want your blog to hit first page on Google so make sure you optimize the length. Contrary to popular belief, if your article is too long, no one will want to read it. SEO friendly blogs are usually between 300-700 words. There is also a general rule of thumb when writing SEO friendly posts to put your keyword or search term in about 1-2% of the text.

Keep up to date on your blogs as nobody wants to be re-reading the same material for months. People will get bored and stop searching your site if there is never anything new. New content is recognized by Google and it will show your website is alive and active. Google will begin to push your website further down the list of search results if it is never updated.

Writing SEO friendly blogs can be tricky, but with the right techniques and strategies, you can get your website to rank high on Google search results. As long as it’s good, consistent content, Google will notice and thus bringing more traffic to your page, so always make sure you’re maximizing your SEO friendliness!

Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.

Healthcare and Public Relations on Long Island

Long Island is truly a melting pot of different healthcare services and medical practices in both Nassau and Suffolk County alike. It is essential for these medical practices to build and maintain a clientele that will continue using the services they offer, but it can sometimes be hard relying solely on word of mouth recommendations or physician’s referrals. Along with a multitude of medical practices on Long Island, there are also a handful of public relations firms as well.  However, these public relations firms have a more general approach to marketing and may not have as much experience creating and building relationships among the medical practice field as Prescription PR does.
The dynamics of the healthcare environment are a serious matter, and with our experience in healthcare communications, Prescription PR is able to take in all these factors and truly create crafty solutions to client issues that no other public relations firm can. There is a competitive nature within the healthcare field and this is why we work to cater to medical practices and recognize the need to build relationships with their patients in order to have a successful return on investment for our clients. We are able to adapt to create more than just a traditional marketing plan for our clients in the medical field, which will help in setting them apart from competition.
Though we do focus on and have vast experience in healthcare communications, we provide general marketing for our clients in different areas, including legal and accounting firms, to food and beverage clientele. If you are a medical practice seeking advice and need help on managing your reputation, improving patient relationships, developing a website, managing a crisis, or even planning an event, there is no better firm on Long Island that is dedicated to your needs than Prescription PR!
Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.