Planning your Marketing for 2016

We're headed into a new year and the digital marketing landscape is ever changing. Are you ready for the challenges to come in the new year? Some marketing questions you should be asking yourself include:

How much should I be spending on marketing?
Should I be spending marketing dollars online or offline?
What marketing strategies produced the best results over this past year?
It is best to understand the consumer before you decide on where you are going to invest your money. Consumers are more informed these days and are looking for more than just advertising—they want to know the value of the product or service and are searching for content that provides it.
Online marketing budgets will continue to grow at a steady pace in 2016. Businesses are spending about 30% of their marketing budget online by focusing on search engine marketing to ensure their businesses visibility in a simple Google search.

It is also important to consider your content strategy. What yielded the best results last year? What didn’t? Brainstorm ways to improve the value of the content you are sharing with the public. Position yourself as an industry leader in content marketing by sharing knowledge with the audience. Consumers are doing their research and the best marketing is still through word-of-mouth. A brand advocate can only spread the good word about your business if you put your best foot forward digitally.

Consumers are becoming more and more visual these days. The majority of folks spend their time online looking at videos. The Guardian stated, “By 2017, video will account 69% of all consumer Internet traffic, according to Cisco.” These trends prove that you must be able to take content and compile it into a short, meaningful video.

Although these tips can be beneficial no matter what industry you are in, every business is different and what works best for you depends on the nature of your business, the behavior of the target consumer, and the competitive marketplace.

Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.

Digital Marketing in 2016

With a new year approaching, it is important to recognize the ways in which digital marketing is changing and how to adapt to the new trends we will be seeing. The leading trend of 2016 is predicted to be marketing automation software. Marketing automation tasks are possible at small volumes without the use of software, but with the use of this software, marketers can cut costs, work more efficiently, and become better organized in the long run. Tasks that can become repetitive and mundane for a marketer can easily be automated through the use of this innovative software.
As mobile use continues to increase, another digital marketing technique booming in popularity is mobile marketing. Marketers would be wise to continue to build their presence through mobile marketing. This includes becoming more creative in the actual content as more and more people are tuning out mass ads and emails, forcing marketers and organizations to listen and deliver what their consumers actually want. Marketers are being called to write more blogs and create videos that can be used on various sites.

Videos are becoming increasingly important and are showing that by the end of 2016, almost 75% of internet traffic will be for video content. Once videos are created by marketers, they can then be used on social media sites, which is another digital marketing trend that continues to grow. While videos are important to use on social media sites, it is important to note that heavy text blogs can turn away consumers and the use of graphics increases readability. Specific graphic design trends are difficult to pinpoint, but it is always advisable to use crisp, clear photos and graphics that are viewable on both computers and mobile devices. The trends we see and use this year will definitely continue to be used in the year to come as digital marketing continues to be recognized and improved.

Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.