Why Google+ Is Important for Business

Creating a Google Plus (or Google+) page has become a popular trend for business owners since it’s release. Google is connected to almost anything you could possibly want to know about and is incorporated in many aspects of day-to-day operation as it is the most widely used search engine in the world. Google+ allows a business the opportunity to market themselves and make their presence known through search engine optimization techniques and quality content.

Google+ is classified as a social media website, similar to the likes of Facebook and Twitter, and people and businesses can link content to their page such as photos, videos, and articles in order to promote themselves and get their ideas out to their audience. There is a misconception amongst some people that Google+ is “pointless” and that “nobody uses it” due to it being a new and different type of social media platform. Although the site may not be too popular for social purposes, it can still act as a very good tool for marketing purposes.

A business’s daily routine usually revolves around Google (Gmail, Drive, Search, etc) and it is highly recommended they get involved in the Google+ community, as your content is given more attention when something is posted. When your content receives a +1, which is when another user endorses your content similar to a “like” on Facebook, it boosts your online reputation and is more likely that something you posted on Google+ shows up when people are searching for related things using Google Search. This can be extremely helpful when there are similar businesses to yours in your community but you have more of an online presence.

Creating a Google+ is a great way to optimize your business’s search engine results. Keeping active and interacting with your audience on social media is a new and effective way of marketing as even the smallest online presence can be helpful to your personal brand.

Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.

National Physical Therapy Month

We celebrate National Physical Therapy Month annually during the month of October in order to acknowledge and bring awareness to the benefits physical therapy can bring to your life. Physical therapy can not only improve your health, but working with a physical therapist also helps to promote an overall healthy lifestyle.

The common practices of exercise, massage, heat, cold, water, and electricity used by physical therapists date back to the days of the Ancient Greeks. In the 1500’s, these practices were used in Europe to treat bone disorders and disabilities, and by the 1800’s were adopted and utilized to treat a variety of orthopedic diseases and injuries. Physical therapists still use these same ancient practices in order to help the body relearn certain motions and restore function.

Physical therapists play an important role in the restoration and improvement of motion by using techniques that avoid surgery or harmful medications while keeping their patients fit through the promotion of a healthy diet and lifestyle.

A physical therapist will work to build a treatment plan based on your specific needs. The goals will help to restore and increase your strength, endurance, balance, coordination, and flexibility.

Physical therapy can treat many ailments! Patients commonly visit a physical therapist in order to help alleviate back, knee, hip, and neck pain, as well as other musculoskeletal issues. A physical therapist can also help treat conditions such as vertigo, concussions, jaw pain, urinary incontinence, and headaches.

It is important that more people become aware of all the ways physical therapy can improve their health. Physical therapy can treat patients ranging from children to the elderly. If you or someone you know is experiencing chronic pain, physical therapy can help to reduce your pain and can improve your overall health. Come celebrate National Physical Therapy Month and spread the word of the great benefits of physical therapy!

Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.

What is SEM?

SEM is a marketing strategy that has gained popularity in recent years. SEM stands for Search Engine Marketing, and it companies are using it across the world on a daily basis. Search Engine Marketing, in its simplest description, is the process of increasing website traffic by purchasing ads on search engines. SEM is often confused with SEO, which stands for Search Engine Optimization, because originally SEM was used as a broad phrase to describe all aspects of search marketing. Search Engine Marketing these days typically refers to buying traffic through paid search listings.

SEM, or paid search, is a great way for companies to gain an online presence. A company will bid with search engines such as Google and Bing for their website to be shown in search results for specific keywords and phrases. These companies bid against their competitors who are interested in the same keywords in order to rank themselves higher on the paid advertisement portion of the search engine. The paid advertisement area is typically on the top or along the right hand side of the search engine results and is usually labeled “sponsored links”.

When a company bids, they are stating what they are willing to pay when a person clicks on their website featured in the sponsored links. Technically, the company isn’t paying when their site appears, but they are paying when it is actually clicked on. This model is referred to as Pay per click (PPC) advertising. The PPC advertising tactic is a very effective way to get a company noticed online. Although it sometimes comes with a hefty price tag, the ROI is often profitable for a company.

Paired with other forms of search marketing, SEM allows businesses to thrive on the internet and promote their brand.

Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.

Social Media Trends for Fall 2015

Social media is an ever-evolving beast. It started out simple—a new way for friends to connect with each other, to chat, share pictures and keep in touch. In the past few years, it has been built up to an empire of Roman proportions.

Facebook, Twitter, Instagram, Vine, Snapchat, Pinterest; they are a brand new continent with their own unique vernacular, customs, and culture. Smart marketers have seen the breadth of opportunity unfolding through these new avenues and have taken their campaigns to the digital stage.

Social media marketing has been subject to a variety of changes as various companies and advertisers morphed and molded it into a fully functional, highly successful branch of marketing. 2015 has been no different.

This year has seen the age demographic of Facebook users climb. A site that was originally intended to be used exclusively by millennials has seen its user base expand to include parents, aunts, uncles, and even grandparents flocking to its user-friendly fields of digital social exchanges. Over the next half of the year and into 2016, researchers predict a 7.6% share increase among users 65 and older. The shares of younger users, specifically in the 18-25 year old range, is expected to continue to decrease in the same time.

The loss of millennials on Facebook does not mean ads won’t reach them. Younger people dominate platforms such as Instagram and Tumblr, have a monopoly on Snapchat and Vine, and are definitely tuned in to Twitter.

The increase of mobile app usage is also keeping audiences engaged. Users can see ads the moments they pop up and browse company social accounts on the go. Some social media sites, such as Instagram and Snapchat, are exclusively mobile and offer a unique way to connect with potential customers and clients anytime, anywhere.

Over the past year, social networks have even become search engines. Users are going directly to Facebook, YouTube, and Pinterest for advice, product reviews, and information. Companies who are utilizing these tools can connect directly with people curious about their products and services.

Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.

Why Is Marketing So Important for Your Small Business

Consider this: you’ve grown the most incredible garden the world has ever seen. The colors of each and every bud pop as all the flowers bloom, the leaves are the most vibrant green you’ve ever laid eyes on, and their beauty lasts for days and days. You absolutely must share these amazing flowers with the world. You gather up as many bouquets as you can, perfectly arrange them in lovely vases, and set up a stand with your name on the front. You sit down and wait for the sales to pour in.

There’s a flaw here. Nobody knows you’re there. You may have a passerby or two stop to admire your flowers, but at the end of the day, you’ve still got a table full of them.

This is why marketing is so essential to successful businesses. Without proper marketing, your scope is extraordinarily limited. Your name gets tossed around once or twice between friends, and then you become vapor in the air between them. Without proper marketing, your business cannot have a lasting impact.

Marketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. It builds brand recognition and fosters healthy competition between businesses. It boosts sales, helps you construct a consist client-base, and helps you make your mark on the world.

Without strong marketing, it is easy to fade into the background and your business can easily disappear. With it, though, you can engage with clients and make your name known. Marketing increases your business’s overall potential, builds your reputation, and increases your reach, and is a tool that must be used in order to ensure your business is the best and most successful it can be.