Why Small Business’ Are Better

You’ve all heard one hundred times before, would you rather be a small fish in a big pond or a big fish in a small pond?  Normally you might think that you want to be the big fish but in some situations the smaller fish might actually have the advantage. Think about it from a business perspective; big businesses, while they have the power to get things done quickly are more likely to make mistakes or loose touch with what they have done or what they want to do. If a business is too big there are only so many places they can go, just like a big fish in a small pond. This why a small business can often times be more helpful and more efficient. While they might not have the advantage in size to overpower other business’ they do have the advantage to make the moves that bigger business’ cannot.

It is no small secret that large corporations are less personable than small ones. Regardless of what is might seem like on the phone when human resources are fixing problems made by other departments, most of the employees are just showing up for their 9-5 job and are unconcerned with any business matters outside of those hours. On the other hand small business owners and workers have heightened levels of caring and commitment and as a result are likely to be more attentive to both business and personal matters. Smaller business’ are more personal, more flexible to stakeholder needs, and at the end of the day they are going to be the best in their niche.  While larger business’ are on a linear track to being the best, the biggest, and the most recognized, smaller business’ have the advantage of being more in tune with their consumers. They are are able to provide them with exactly what they need while contributing to the local economy and helping out other local families and businesses. So think big and stay small, chances are you will get the most out of what you want if you do.

Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.

Why Blogging is Important

In today’s world, some people don’t believe that blogging is a useful tool in a world where social media has become prevalent. Many believe that the potential in a business’s marketing strategy lies in platforms such as Twitter and Facebook. However, there are many reasons why blogging is just as useful as having a Twitter and Facebook account and integral to a brand’s marketing strategy. By not having a blog, you miss out on a huge opportunity to your company’s visibility and digital reach.

Blogging can help drive internet traffic to your website. A blog gives you the chance to create original and relevant content to your customers, which can be a tactic to drive traffic to your website. If you have various social media accounts like Twitter, Facebook, LinkedIn, and Pinterest, you should use these sites to your advantage by posting links to your blog. Putting inbound links in your blog also helps create more traffic to your website.

Blogging also helps your SEO or Search Engine Optimization. By consistently putting out new content in your blogs, you boost your rankings in different search engines, making you and your business more visible on the internet. You can also include various keywords, topics, and categories that you want to be found with your business when you write your blog. That way, when someone searches something related to that word or phrase, you will come up in earlier in search engines. Even if you do not include keywords on purpose, blogging regularly will only naturally boost your search rankings.

Blogging can also establish your position as an expert and industry leader. Well-written blogs will gain the attention of consumers and people within your industry. By displaying expertise in your blogs, you are also marketing your skills for your business as well. This can also build trust and better relationships with your customers. The more you show that you are knowledgeable in your field, the more people value what you have to say. In addition, blogs allow you to interact with your customers and respond to their comments. This allows you to make a deeper connection with your customers and helps to expand your reach amongst your audience.

Even though blogging seems outdated with social media taking over the world, blogging is still an extremely important tool. Blogging has many benefits and can help build and expand your business.

Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.

Why PR is so important for small businesses

If you have a small business, and don’t want to remain small, your solution could be very simple. Marketing your business through a professional firm can be a great way to build clientele, and expand your business. Everyone nowadays is constantly tweeting, texting, and on their phones, and a firm such as Prescription PR can handle everything on the marketing side of your social media presence. With a talented and experienced staff, Prescription PR can increase your presence on the internet by up to 75%, in turn growing your business.

By interacting with potential clients for you, as well as taking care of any information you want published online, we take away the stress of having to market yourself online, by doing it for you. With many different packages, there is sure to be one to suit your business. Even if you aren’t looking for a huge expansion in clients, a web presence is a great way to personify your business and interact with people when they’re not at your location. It is also a great way to interact with other businesses in the area.

Managing a business can be a headache in itself. Let us handle the online marketing end of it for you. Time and time again, Prescription PR has been proven to expand your client base and make it easier for clients to contact you. We will handle all social media postings, as well as the writing of informative blogs that cater to your business, yet are relatable to potential clients. Call Prescription PR today to get a pricing quote, and to see if marketing through social media is right for you.

 Need help delivering your message, driving referrals, driving demand, creating media opportunities and much more? We can help. For more information on how Prescription PR can help build recognition for your medical practice, please call (631) 392-4255.

What is Public Relations?

The Public Relations Society of America has defined Public Relations as, “A strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Their operative word in this definition is relationships.  Whether a business is large or small they have no power and no influence unless they are affecting someone in some way shape or form.  No matter how stakeholders are being affected, it is important to be attentive to a business’s influence and manage its’ relationships with other people and businesses. This is where the PR department comes in.  An effective PR team can operate efficiently without expending any major costs.  The reason for this one we already know, just like you can’t buy your friends you shouldn’t have to buy important relationships.

Of course business is business and matters can often be sensitive so it is important that a company builds an image and relationships that people can respect and have interest in being a part of. A common misconception is that public relations is synonymous with marketing, but it is not.  Marketing focuses on the lifeline of a product or service whereas PR is concerned with the relationships that exist either separately or in tandem with a product or service.

Press releases, public speaking, blogs, emails, and other forms of social media are all means of ensuring that there is an open line of communication between a business and the public.  Depending on the medium these conversations can either be a one way or two way conversation between the two parties depending on how a business anticipates public opinion, or plans to analyze their attitudes and feedback.  Very simply public relations is exactly what it sounds like, it is the practice of maintaining relationships between an organization and the general public. In addition to all of this a PR department or team can go much deeper and work at counseling management on all levels in order to maintain focus on public policy and social responsibilities all of which might influence employee, community, government, and other relationships. Relationships are important in building or maintaining any type of business, and public relations exists as a means to help maintain and manage any large or small scale relationships.